“TikTok wants to pass… those who use Instagram and Facebook step aside first, okay?”
It seems, people are not surprised when businesses are promoted with Facebook and Instagram , yes. The results have been proven.
But, how about using TikTok, huh?
TikTok’s marketing strategy is still new. But, who would have thought the potential was big enough. Imagine, users around the world reach 500 million people . In fact, Indonesia is also the country with the most TikTok downloaders, you know.
This means, if you want your product to be more widely known, especially in Indonesia, trying out promotions through TikTok can be an attractive option.
Eits.. but selling on TikTok is different from Instagram or Facebook. So, it is important to know the strategy first.
How to? Don’t worry, in this article, you will learn TikTok marketing strategies to make your business more profitable. Let’s see the explanation!
9 TikTok Marketing Strategies to Increase Your Online Business Sales
Here is a TikTok marketing strategy that you need to do so that your business is selling well.
1. Know How TikTok Works
TikTok is a social media platform that focuses on sharing video content. Each video is 15 seconds long and can be combined into 60 seconds.
This platform can be a means for promoting business products.
The trick is to make a product video, then add video effects and background music that can attract the audience.
Later, TikTok users can comment, like, and even share videos of the product. The more interactions from users, the higher your chances of being promoted by TikTok to other users.
In addition, with a higher engagement rate than Instagram , TikTok is certainly suitable for building product brand awareness more optimally.
2. Find Great Content Ideas for TikTok Videos
Do you know how TikTok works? Now, all you have to do is look for interesting video content ideas for your TikTok marketing strategy.
Actually, it’s not much different from when you want to create blog content.
You can try tools like Ahrefs or Ubersuggest to find out which keyword trends match the needs of your audience for your business products. Then, just make it a content.
Alternatively, ask the audience through posts on social media or conduct a poll on several preferred topics.
However, basically, TikTok content ideas for business will certainly be around product launching, tutorials, and hashtag challenges.
3. Use hashtags to make videos
Want your TikTok marketing strategy to work? Never forget to use hashtags on every video you make.
TikTok itself said that hashtags , part of video information, became a reference for giving video recommendations to other users.
But, don’t scatter hashtags either, okay? Use the ones that are most relevant to your content and business.
For example, for makeup tutorial content, you can add the hashtags #tutorialmakeup or #makeupchallenge .
In fact, to make it stand out, just use the promo branding you’re doing. For example, Zalora created the hashtag #ZStyleNow to promote the Zalora Fashion Festival event .
With that hashtag, more people will know your promo, and know your business products better, right?
4. Collaboration with Influencers
Even though it’s a bit too much, the allure of influencers to anesthetize their followers using a product is quite successful. Not surprisingly, 86 percent of marketers trust influencers to increase sales and brand awareness.
Want proof? Watch brand Daniel Wellington managed to increase sales by 4700 percent in just three years. Great, right? It’s all thanks to influencers.
Interestingly, they use all kinds of influencers, from micro-influencers to well-known beauty influencers like Charlotte Letitia Crosby .
The important thing in this strategy is to choose influencers that match your target audience and promotional goals.
5. Consistently Post Content
Diligently post the base of success to increase brand awareness. Really?
When you upload a video, your followers will see it. Then, when they like it, it will also be displayed on that user’s follower page. The more likes, your video may be shown on the for you page.
Imagine if that happened every day. The goal of building strong brand awareness is certainly easier to achieve, right?
6.Respond to User Comments
Responding to comments and answering audience questions in a post is no less important, you know. Moreover, this is what can increase your account engagement.
Wait.., does that mean all comments have to be replied to?
Certainly not. Choose the one that gives the most positive information about your product. In addition, don’t hesitate to comment on other users’ posts because it can increase your brand awareness.
Hmm.. how come?
The reason is, when you comment on other people’s posts and get likes, your brand name can be at the top of the comments list. That’s the algorithm that TikTok implements.
7. Buat Hashtag Challenge
TikTok people love challenges. For example, #lalalachallenge which attracted more than 200 million users, ranging from ordinary netizens to public figures.
What does that mean for your business? By planning a product-related challenge, you can achieve similar popularity.
Guess fashion brand has already proven it, really.
They used the hashtag challenge #InMyDenim to promote their newest denim product. As a result, many TikTok users are making videos using their denim products.
This hashtag challenge is quite effective for promoting business products. Because, to take part in a challenge, TikTok creators need to have their products first, right?
If the challenge videos look cool, people who see them will be interested in making similar challenge videos. This means that more and more people will buy the product, right?
8. Pakai TikTok Ads
One of the TikTok marketing strategies that cannot be missed is to use TikTok Ads .
Not wanting to be left behind with other social media platforms, TikTok also provides paid advertising services, you know. Do you want to reach your target audience faster? Can!
TikTok offers four types of advertising products:
- InFeed Ads: ads appear when the user scrolls through the feed
- Promotes Hashtag Challenge : ads that invite users to use the hashtag challenge
- Branded Effects/Filters : filters or special effects that contain product information
- Brand Takeover : an exclusive ad in the form of an image, gif, or video that only appears once a day when you first open the app.
Of the four, InFeed Ads is the most popular. For small businesses, this type is also the most profitable.
The reason is, in addition to the relatively small budget to place an ad, the ad will later appear in the audience’s feed. In fact, to optimize your ads, there are interest targeting and behavioral targeting options .
In fact, interest targeting is similar to Facebook Ads and Instagram Ads. So, ads are only shown to audiences with interests that match your business.
Whereas behavioral targeting will study the behavior of TikTok users over the past 7-15 days, and display ads that match their preferences.
9. View TikTok Ads Analytics Data
Say, what kind of digital marketing can be successful using only ” feeling “? Hmm.. just in a relationship you need to know the track record of the person, especially in carrying out promotions, right?
Well, if you use TikTok Ads, you will get that data. Next, you can analyze whether the promotion is going well.
The trick, just click the Analytics menu on your TikTok Account.
Then click “view analytics” to see the analytical results of each of your posts.
TikTok also has a Followers Analytics feature, which can give you insight into the behavior of your followers. Starting from what content they watch often, when they are online, and more.
So, you can create content that is better and according to your goals.
Let’s Apply TikTok Marketing Strategy, Now!
TikTok can be considered the “kid of yesterday afternoon” when it comes to digital marketing. However, TikTok’s marketing strategy should not be underestimated. Especially if your target market is the younger generation who are actively using the platform.
Selling success on TikTok is no longer just a dream. In this article, we have shared tips to increase online business sales on TikTok that you can use. Here’s a summary:
- Get to know how TikTok works
- Look for interesting content ideas
- Use hashtags
- Collaborate with influencers
- Consistent content posting
- Responding to comments from users
- Buat hashtag challenge
- View content analytics data
So, to make it easier for your business to grow, it is important to take advantage of other digital marketing strategies. To make it easier for you, we have prepared a digital marketing guide ebook that you can get for free.